Conversion information can be transmitted by:
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The Conversion Tracking Types
AdvertiserPostback Integration
Postbacks, in general, are URLs that are used to pass information about conversion. Postbacks allow servers to communicate with each other directly. A client is not involved, no cookies are used on a visitor’s computer. Once activated by an advertiser`s platform, these links send information to the Indoleads/Oneklix platform. It's a preferable way to receive notifications about conversions as they do not rely on cookies, which can be blocked by browsers, and as we move to a cookieless world this will be even more beneficial.
Postback implementation requires from advertiser to store and send back click ID value back. All the other tokes represent values from the advertiser`s side (like rate, sale_amount, txn_id, etc).
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https://app.indoleads.com/acquisition?click_id=CLICK_ID&security_token=SECURITY_TOKEN&rate=AMOUNT¤cy=USD&txn_id=UNIQUE_TRANSACION_ID |
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Note: in this article Postback, Pixel, and Container URLs use the app.indoleads.com domain, however, the trk.indoleads.com domain could also be used for the conversion tracking. |
Tracking ClickID in Postback URLs:
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click_id – is a unique and dynamic set of characters, generated by Indoleads Network. It is sent through an offer URL and returned through POSTBACK URL after the conversion is complete.
security_token - unique token provided to Advertiser, available on the offer detail page
rate | revenue – commission amount
sale_amount - for the case, if the commission amount is not defined
currency - the currency of conversion
cat– the category code and our system applies payout for the category accordingly.
txn_id – unique order/transaction id generated from your platform, any random unique number. This helps to avoid duplicates.
status - it may be the value of:
pending (by default)
approved
declined
sub1 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub2 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub3 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub4 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
Pixel
Pixel tracking means a piece of code or markup that has to be implemented on a "thank you" page to report conversions. When this page loads, the script makes a request to a target platform. The script runs on a client’s side.
Note: Pixels may not be 100% reliable because they may be blocked or removed by software or user action, leaving us without any confirmation. It should be used just in case when an advertiser has no ability to track click_id by themself.
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Sub1 - Sub4 parameter are that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
E.g. a common practice is for advertisers to pass in their unique session ID on the click-through in the sub1 - sub4 parameters.
Also, those parameters could be used to track extra order details like Item SKU, Color, Qty, etc.
Country Tracking
The country tracked for converions is sourced from the IP of the original click buy the user.
Later once a conversion occurs the country value is copied from the click to conversion and available in the converion log.