Adding Parameters in Postback and Pixel tracking URL.

Parameter Variables & Macros

The passing of values between your own internal system, and your publishing partners’ internal systems requires discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately.

Both of these terms have various meanings throughout the tech world and as we do not want to create confusion let’s define now how to use these two terms and their application.

·        Parameter Variable: An attribute in your system that denotes a particular type of variable to be defined; e.g. the ID of a user or some other definitive characteristic of your data.

·        Macro (Tracking Value): The value of the parameter it is paired with; can either contain an actual value (e.g. =2345) or can be a placeholder for the value of the parameter (e.g. ={number}) to be dynamically replaced later.

Optional Parameters available

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sub1, sub2, sub3, sub4

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Parameters in which you can pass the macros.

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rate

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Sale amount in USD for the campaign. The rate should be in 3 Digit.

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currency

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The currency of the rate parameter

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txn_id

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It’s used for tracking Upsell and the value should be different.

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security_token

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This is an automatically generated id for advertisers. It’s useful to prevent your network from affiliate frauds.

Adding Parameters in Postback  URL.

A common practice is for advertisers to pass in their unique session ID on the click-through the sub1 and sub2 parameters.

Therefore, you will want to append the sub1, sub2 parameters to the postback URL like this:

https://app.indoleads.com/api/acquisition?click_id={click_id}&sub1=XYZ&sub2=123

After the “?” you can see that a good many parameters have been appended to the URL; e.g. &sub1=XYZ and &sub2=123. Parameters – otherwise known as variable-value pairs – are comprised of a parameter variable (e.g. &sub1) and a macro (e.g. = XYZ). Thus, a parameter is simply indicating that the parameter variable equals a macro/value. You can add sub1, sub2, sub3, and sub4 as sub IDs. Either you can pass the default value or you can also pass various parameters mentioned in the list below.

Adding Parameters in conversion Pixel URL.

A common practice is for advertisers to pass in their unique session ID on the click through the sub1 and sub2 parameters for pixel conversion.

<img src=’https://app.indoleads.com/api/pixel?adid=55&sub1=4587&sub2=another-default_value‘>.

After the “?” you can see that a good many parameters have been appended to the URL; e.g. &sub1=4587 and &sub2=another_default_value. Parameters – otherwise known as variable-value pairs – are comprised of a parameter variable (e.g. &sub1) and a macro (e.g. =4587). Thus, a parameter is simply indicating that the parameter variable equals a macro/value. You can add sub1, sub2, sub3, and sub4 as sub IDs. Either you can pass the default value or you can also pass various parameters mentioned in the list below.

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 The postback function is designed to notify publishers about the creation of new conversions and changes to the status of existing ones, so that they can synchronize data between their and ours platforms.

The postback is an HTTP request to the specific URL where could be set different query parameters with appropriate values that reflect conversion attributes.

A publisher can request adding Postback per offer and/or Globally. Once the request is approved they will start receiving HTTP requests on the set URLs.

We send 1 postback per conversion.

Postback Values

Our platform supports many of the possible macros that can be passed back to the publisher to maintain a highly transparent transaction between you and the publisher’s tracking system. The macros used are always contained between curly brackets “{}” and include underscores. Here is the complete list of macros that the platform supports:

Parameters:

 How to Test Postback

Under the “Account” menu, there is a “Postback” sub-menu that will open the Global Postback page

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