Conversion information can be transmitted by:

The Conversion Tracking Types

Postback

Better to use, since in this case there is only one redirect when following a tracking link.

https://app.indoleads.com/acquisition?click_id=CLICK_ID&security_token=SECURITY_TOKEN&rate=AMOUNT&currency=USD&txn_id=UNIQUE_TRANSACION_ID

click_id – is a unique and dynamic set of characters, generated by Indoleads Network. It is sent through an offer URL and returned through POSTBACK URL after the conversion is complete.
security_token - unique token provided to Advertiser, available on the offer detail page
rate | revenue – commission amount
sale_amount - for the case if the commission amount is not defined
currency - the currency of conversion
cat– the category code and our system applies payout for the category accordingly.
txn_id – unique order/transaction id generated from your platform, any random unique number. This helps to avoid duplicates.
status - it may be the value of:
1. pending (by default)
2. approvea
3. declined
sub1 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub2 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub3 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
sub4 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.

Pixel

Add on your “thank you page” tag ing:

 <img  style="visibility:hidden;" src="https://app.indoleads.com/pixel?adid=3&rate=AMOUNT&currency=USD&txn_id=UNIQUE_TRANSACION_ID&cat=CATEGORY_CODE">

If you separate payout for publishers by categories you should send us a specific marker where we can detect which category of payout it applies.

<img src=”https://app.indoleads.com/api/pixel?adid=206&sale_amount=AMOUNT&currency=MYR&cat=fashion”>

adid – your unique offer in indoleads.com platform

rate – commission amount

txn_id – unique order/transaction id generated from your platform, any random unique number. This helps to avoid duplicates.

sale_amount – the amount of purchase made from our traffic

currency – the currency of amount in 3 symbol currency code (for e.g. MYR Malaysian Ringgit)

cat– here we understand that is the specific payout for the “fashion” category and our system applies payout for the category accordingly.

In the sale amount, you need to put the exact amount of the purchase made.
As long as it’s pixel no need to add anything specific into tracking link (except your personal marks for e.g. UTM for Google analytics). Each user that comes with our traffic from our tracking links all the information will be stored in browser cookies which ones we can read in the pixel if conversion from the user occurs.

sub1 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.

sub2 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.

sub3 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.

sub4 - a parameter that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.

Click_id will be detected by the cookie.

Container (advanced version of Pixel tracking type)

Add on your “thank you page” tag script:

<script>

//unique transaction id

var TXN_ID = {YOUR_TXN_ID};

// publisher commission

var RATE = {AMOUNT};

// order currency

var CURRENCY = "USD";

// indoleads offer id

var OFFER_ID = 3;

// network domain

var NETWORK =  "https://app.indoleads.com";

</script>

<script src="https://app.indoleads.com/js/platform/pixel.js"></script>

* There is no way to use sub1-sub4 parameters with Container integration type.

Click_id will be detected by a cookie.

API

When an advertiser already has an API for fetching conversions via their API. In this case, we should implement integration.

To use sub1-sub4 the Advertiser should notify us which values from your API should be stored on our side and we will prepare the appropriate implementation on our side.

What type should be used?

POSTBACK - if the advertiser has the ability to send requests to our system from his back-end. The advertiser should store on his side click ID which he will send in a postback request.

PIXEL or CONTAINER – if the advertiser sends requests from the front – end or has no ability to store click ID on his side. The pixel uses COOKIES that’s why all requests are sent from the client’s browser after certain actions.

To prevent the occurrence of conversion duplicates in both you should add to it TXN ID with a unique identifier of for example saleID (order ID on the advertiser side)

Rate and Sale amount parameters

sale_amount - if we can't get exact payout from an advertiser.

If you used sale_amount publisher reward will be calculated based on offer commissions and type of offer (CPA - fixed amount, CPS & CPI - percentage commission)

categories - provides ability to manage payouts according to provided category code

rate - if we CAN get exact payout from an advertiser

In case of using rate offer commissions won’t be used. Publisher reward will be calculated based of network commission (rate - network commission = publisher payout)

Sub1 - Sub4 Parameters

Sub1 - Sub4 parameter are that may be used by an Advertiser to set any custom value they want to track in the Indoleads Platform.
E.g. a common practice is for advertisers to pass in their unique session ID on the click-through in the sub1 - sub4 parameters.
Also, those parameters could be used to track extra order details like Item SKU, Color, Qty, etc.

Conversion tracking